Justine Robinson

adidas x IVY PARK Launch

To launch the partnership between adidas and Beyoncé’s footwear and apparel brand, IVY PARK, I had the honor of art directing the launch campaign. The campaign celebrates power, freedom, and individuality and extended to OOH, social, seeding, retail, web, and e-comm.

2020 / Art Direction

Client: adidas & Beyoncé
Agency: Kamp Grizzly
Photography: Ryan McGinley, Mason Poole, & Robin Harper
Director: Derek Milton
Styling: Karen Langley
Creative Direction: Parkwood Entertainment
Art Direction: Justine Robinson
so many more amazingly talented humans

© Justine Robinson 2023