adidas x IVY PARK Launch
To launch the partnership between adidas and Beyoncé’s footwear and apparel brand, IVY PARK, I had the honor of art directing the launch campaign. The campaign celebrates power, freedom, and individuality and extended to OOH, social, seeding, retail, web, and e-comm.
2020 / Art Direction
2020 / Art Direction
Client: adidas & Beyoncé
Agency: Kamp Grizzly
Photography: Ryan McGinley, Mason Poole, & Robin Harper
Director: Derek Milton
Styling: Karen Langley
Creative Direction: Parkwood Entertainment
Art Direction: Justine Robinson
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so many more amazingly talented humans
Agency: Kamp Grizzly
Photography: Ryan McGinley, Mason Poole, & Robin Harper
Director: Derek Milton
Styling: Karen Langley
Creative Direction: Parkwood Entertainment
Art Direction: Justine Robinson
+
so many more amazingly talented humans
© Justine Robinson 2023