Justine Robinson

adidas Originals x King Push

To launch two new colorways of the adidas Originals Ozweego by King Push (a.k.a. Pusha T), I led a team briefed on creating the campaign photography from concept to execution. With this campaign, we aimed to put the footwear on a pedestal, uplifting it to icon status. The campaign photography came to life on social, digital PR, and e-comm.

2019 / Creative & Art Direction

Client: adidas Originals & King Push
Agency: Kamp Grizzly
Creative & Art Direction: Justine Robinson
Photography: Zach Lewis

© Justine Robinson 2023